Are you frustrated with your speaking career? Are you a good speaker who finds yourself wondering why you’re still not earning more? Have you ever wondered why some speakers can strike it rich even when they have less experience then you?
You can change things around but you need the right attitude. Stop thinking exclusively like a speaker and start thinking like a master marketer!
Your speaking skills are not enough to get you rich. Keep in mind, you are not just in the speaking business, you are in the business of marketing your speaking services!
It is the master marketers that are able to quickly find financial success. Why? Because they are able to book more speeches with less effort. They have higher rates, and they may have multiple streams of income. Sure they are good speakers but they are great marketers and that combination means they are most likely to be successful.
Financially struggling speakers sometimes put too much emphasis and hard work into constantly improving their material and speaking abilities. Eventually, they get burned out and frustrated. They put in all of the effort but they aren’t earning enough. Some of them, even the ones with the genuine gifts of speaking, quit before their careers get off the ground.
Let me share the key principles on how to speak and grow rich.
1. Network and build alliances
Surround yourself with richer and wiser people. The more you hang out with them, the faster you will succeed. Not only that you surround yourself with positive energy, you are also building quality alliances. You are expanding your network with individuals that can enhance your credibility and your ability as well.
You’ll be surprised with the opportunities that may come along. You will have free publicity, and may get some quality referrals. Your services will be perceived in high regards.
2. Rejection are Lessons
If your offers are not accepted, try to investigate why and learn from it. It will give you more understanding about your market. Eventually, you can adjust your strategy and implement new strategies.
Experience will tell you what works and what doesn’t work. There will be always something to discover. Take heed of the lessons rejection brings.
Also, learn from the experiences of others. Don’t wait to make your own mistake.
3. Pick a niche
One big mistake that most speakers make is trying to be everything for everyone. You have got to pick a niche. Having a broad or general market will only stress you out. It will be difficult to determine the appropriate marketing approach because different markets have different inclinations.
You cannot make everyone happy and your services may end up appearing half hearted. Choose a market that fits you and stick with it. In the long run, you’ll be a master in that niche and you’ll give everyone in that niche quality service. People will take notice of your expertise and they won’t mind your high price tag. They will book you because you are the best on what you do and you are the best at marketing that fact.
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